Professional artists must price their work the same everywhere they sell. There is a cost of selling whether a dealer or gallery handles the sale for you, you jury into a show and pay for a 10′ x 10′ space, or you sell in an online venue. The only difference is WHO spends the time and effort to sell the paintings or prints, you or your representative. Price is best determined by formulas and customers are most comfortable when there is some transparency to the pricing structure.
Some people will always price their work at hobby rates because art is their hobby. As a professional, that should not be a factor in how you price your art. My guideline for thinking about the competitive nature of selling art is to always remember that by remaining true to my values, honing my craft, and providing excellent communication I provide my best service to my clients.
What is your strategy or philosophy?
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